kickin' jalapeno ranch chips from Ruffles, the flavor did not live up to the hype.
These are kettle chips, so they are super crunchy and shaped in a variety of lumpy, swirly curls. The flavor is a mild tomato taste, which my wife says tastes like V8 juice. (I've never tried V8 because I don't like tomatoes, but I don't mind the flavor of these chips.) After that, there was a very mild spicy afterburn. Very, very mild. And therein lies the problem.
Based on the bold wording and fiery colors of the package, I was expecting my tongue to burst into flames, or something equally as dramatic. However, the flavors that were there were just barely there. These chips aren't bad. If I had just tried them without expecting 'HOT SPICY BLOODY MARY,' I would have liked them more. I am just a victim of false expectations, I suppose.
Rating: 3 out of 5 ghosts.